代表性成果
[1] 張婧，段艷玲，市場導向均衡對制造型企業產品創新績效影響的實證研究，管理世界，2010，(12)：119-130.
[2]Jing Zhang, Yanxin Jiang, Rizwan Shabbir, Mingfei Du. Building industrial brand equity by leveraging firm capabilities and co-creating value with customers. Industrial Marketing Management, 2015, 51: 47–58(SSCI收錄)
[3] Jing Zhang, Yanxin Jiang, Rizwan Shabbir and Miao Zhu. How brand orientation impacts B2B service brand equity? An empirical study among Chinese firms. Journal of Business & Industrial Marketing, 2016, 31/1 (SSCI收錄)
[4] Jing Zhang, Yanling Duan. The impact of different types of market orientation on product innovation performance: Evidence from Chinese manufacturers.Management Decision，2010, 48(6)：849-867.（SSCI收錄）ESI高引論文
[5] Hongzhi Gao, Monica Ren, Jing Zhang(通訊作者), Ruiyi Sun. Network Gatekeeping in SME Exporters’ Market Entry in China. International Marketing Review, accpeted (SSCI收錄)
[6] 張婧，何勇，服務主導邏輯導向與資源互動對價值共創的影響研究，科研管理, 2014.35(1):115-122.
[7] 張婧，段艷玲，市場導向組織變革的動力機制研究，科研管理，2013(10)：109-117
[8] 張婧，段艷玲，市場導向對產品創新類型和產品創新績效的影響---------基于中國制造型出口企業的實證研究，科研管理，2011，(5)：68-77.
[9] 張婧、鄧卉，品牌價值共創的關鍵維度及其對顧客認知與品牌績效的影響：產業服務情境的實證研究，南開管理評論，2013(2)：104 -115，160
[10] 張婧，段艷玲，我國制造型企業市場導向和創新導向對新產品績效影響的實證研究，南開管理評論，2010，13(1)：81-89.
[11] 張婧，蔣艷新，產業服務企業品牌導向對品牌資產的影響機制研究，管理評論，2016， (已錄用)
[12] 張婧，祁超，出口企業競爭戰略對產品創新的影響：以市場導向為中介變量，管理評論，2011(7)：53-61.
[13] 張婧，論高技術企業的驅動市場戰略，管理評論，2006(3)：54-58
[14] 張婧，市場導向和企業績效的因果關系研究，管理評論，2005(1)：41-46
[15] 張婧，何勇，漸進式創新與激進式創新:前因變量、績效結果和交互作用，中國科技論壇, 2014(5):5-9.
[16] 張婧，何爽. 商業關系終止意向的影響因素：B2B情境下的賣方視角，管理學報， 2016(1)
[17] 張婧，段艷玲，戰略導向、組織創新性與經營績效關系的實證研究，管理學報，2013(10)：1625-1633
[18] 張婧，趙紫錕，反應型和先動型市場導向對產品創新和經營績效的影響研究，管理學報，2011(9)：1378-1386.
[19] 張婧，段艷玲，制造型企業市場導向執行模式及前因變量和績效，管理學報，2011，8(5)：691-698.
[20] 張婧，祁超，戰略導向對組織創新的影響：我國制造型企業的實證研究，營銷科學學報，2011，7(1)：82-98.
[21] 張婧，段艷玲，制造型出口企業市場驅動型學習對新產品績效的影響研究, 科學學研究，2010，28(6)：912-919.(人大書報資料中心市場營銷2010年第9期轉載)
[22] 張婧，內部市場導向的理論模型構建思路，預測，2006(1)：72-75
[23] Zhang Jing, Yong He. Key Dimensions of Brand Value Co-creation and Its Impacts upon Customer Perception and Brand Performance: An Empirical Research in the Context of Industrial Services. Nankai Business Review International, 2014.5(1):43-69.
[24] Zhang Jing, Duan Yanling，Empirical study on the impact of market orientation and innovation orientation on new product performance of Chinese manufacturers. Nankai Business Review International，2010，1(2)：214-231. （年度最優論文）
[25] Zhang Jing, Jiang Y, Zhu M. Perceived environmental turbulence, strategic orientations and new product success: A comparative study of SMEs and large manufacturing exporters. Journal of Advances in Management Research, 2015. 12(1): 43-54.
[26] Zhang Jing, Zhu M.Market orientation, product innovation and export performance: evidence from Chinese manufacturers. Journal of Strategic Marketing, 2015: 1-21.
[27] Zhang Jing, Pitsaphol, C.,& Shabbir, R. The Influence of Brand awareness, Brand image and Perceivec quality on Brand loyalty: A Case Study of OPPO Brand in THAILAND, Interdisciplinary Journal of Contemporary Research in Business, 2014, Vol.5, No.12, p.10-21.
[28] Zhang Jing, Pitsaphol, C.,& Shabbir, R. The Relationship of Brand Equity Dimensions: A Case Study of Samsung Brand in Thailand, European Journal of Business and Management,2014, Vol.6, No.16, p.182-189.
[29] Zhang Jing, Pitsaphol, C.,& Shabbir, R. The Association of Brand Equity Dimension and Market Share: A Case Study of Smartphone in Thailand, Journal of Economics and Sustainable Development, 2014,Vol.5, No.21, p.100-106.
[30] Zhang Jing, Jiang, Y., Shabbir, R., & Duan, Y. How perceived institutional pressures impact market orientation: an empirical study of Chinese manufacturing firms. Asia Pacific Journal of Marketing and Logistics, 2015, 27(2): 267-293 .
[31] Zhang Jing, Shabbir, R., Pitsaphol, C., & Hassan, W. Creating Brand Equity by Leveraging Value Creation and Consumer Commitment in Online Brand Communities: A Conceptual Framework. International Journal of Business and Management, 2015, 10(1), 80 - 91.
[32] Zhang Jing, Shabbir, R., & Mujeeb-ur-Rehman, A. Role of Social Media in Pre-purchase Consumer Information Search: A Uses and Gratifications Perspective. Mediterranean Journal of Social Sciences, 2015, 6(1), 11-22.
[33] Zhang Jing, Shabbir, R., Pitsaphol, C., & Hassan, W. Managing Consumer Commitment through Online Brand Communities: Empirical Evidence from China. European Scientific Journal, 2015, 11(1), 138-154
[34] Shabbir, R., Zhang Jing, Pitsaphol, C., & Hassan, W. The Dynamics of Value Creation in Online Brand Communities: Strategy Map Approach. Information Management and Business Review, 2015, 7 (1), 48-58
[35] Ali Khalaf, Zhang Jing, & Ahmed GhanimZghairAlbazooni. Mobile Crowdsourcing: Intrinsic and Extrinsic Motivational Factors Influencing Online Communities in China. Journal of Marketing Development & Competitiveness, 2015, Vol. 9, No. 1. Pp. 129-145.
[36] Ali Khalaf, Zhang Jing, & Ahmed GhanimZghairAlbazooni. Customer-supplier interactions in crowdsourcing practices: customer participation on creating and sharing of new product value. International Journal of Management Sciences and Business Research, 2015, Mar-2015 Vol-4, Issue 3, pp. 11-23.
[37] Ali Khalaf, Zhang Jing., & Ahmed GhanimZghairAlbazooni. Crowdsourcing in User-Generated Content Communities: Impact of Online Networks on Perception and Intended Behaviors of Crowd Engagement. International Journal of Business Administration, 2015, Vol. 6, No. 3: pp. 25-38.
[38] Ali Khalaf & Zhang Jing. Crowdsourcing and Digital Communities in Chinese Context: Antecedents of Contribution. International Journal of Business and Social Science, 2015, Vol-6, No. 9, pp. 155-167.
[39] Ali Khalaf , & Zhang Jing. Crowdsourcing and e-commerce: Chinese online reviews. Journal of Marketing Research and Case Studies. Accepted
[40] Wijesinghe T C, Zhang Jing. Location Based Marketing: A Promising Marketing in Sri Lanka. International Journal of Marketing Studies, 2015. 7(5): 88-93.
[41] 張婧，我國企業以市場為導向的戰略轉型研究，科學出版社，2012年12月，33萬字
[42] 張婧，我國出口企業市場導向的前因變量和績效結果研究，光明日報出版社，2008年1月
招收學術型博碩士生條件(不包括MBA學生和EMBA學生)：
1)對學術研究感興趣，能吃苦，甘于清貧，坐得住冷板凳(混文憑者請自行繞道);
2)英文寫作能力強，執行能力強，數據分析能力強;
3)有一定的組織能力和協調能力、奉獻精神、以及團隊服務意識;
4)碩博連讀生優先
