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            • 張婧

              教授
            • 所屬單位

              工商管理系
            • 研究方向

              產業營銷;社會化營銷;品牌戰略;營銷戰略;市場導向;industrial marketing; social marketing; branding strategy; marketing strategy; market orientation
            • 電  話

              電子郵件

              jingzhang@mail.hust.edu.cn

            教育背景

              

            博士后:華中科技大學經濟學院理論經濟學博士后流動站(2008)

              

            博士:華中科技大學管理學院企業管理專業(2005)

              

            碩士:華中理工大學經濟學院西方經濟學專業(1998)

              

            學士:華中理工大學經管學院國際貿易專業(1995)

              

            海外訪問、進修

              

            2006年12月-2007年12月 加拿大多倫多大學訪問學者

              

            講授課程

              

            《營銷管理》、《市場研究》、《國際貿易》、《社會研究方法》等。

              

            研究領域

              

            產業營銷;社會化營銷;品牌戰略;營銷戰略;市場導向

              

            主持基金課題

              

            國家自然科學基金青年項目《出口企業市場導向的前因變量與績效結果研究》(2005-2007)

              

            國家自然科學基金面上項目《中小型出口企業市場導向、組織創新、組織學習與出口績效的關系研究》(2009-2011,編號:70872036,結題評估:優)

              

            國家自然科學基金面上項目《產業服務情境下資源互動、價值共創與品牌績效的關系研究》(2013-2016,編號:71272125)

            代表性成果

              

            [1] 張婧,段艷玲,市場導向均衡對制造型企業產品創新績效影響的實證研究,管理世界,2010,(12):119-130.

              

            [2]Jing Zhang, Yanxin Jiang, Rizwan Shabbir, Mingfei Du. Building industrial brand equity by leveraging firm capabilities and co-creating value with customers. Industrial Marketing Management, 2015, 51: 47–58(SSCI收錄)

              

            [3] Jing Zhang, Yanxin Jiang, Rizwan Shabbir and Miao Zhu. How brand orientation impacts B2B service brand equity? An empirical study among Chinese firms. Journal of Business & Industrial Marketing, 2016, 31/1 (SSCI收錄)

              

            [4] Jing Zhang, Yanling Duan. The impact of different types of market orientation on product innovation performance: Evidence from Chinese manufacturers.Management Decision,2010, 48(6):849-867.(SSCI收錄)ESI高引論文

              

            [5] Hongzhi Gao, Monica Ren, Jing Zhang(通訊作者), Ruiyi Sun. Network Gatekeeping in SME Exporters’ Market Entry in China. International Marketing Review, accpeted (SSCI收錄)

              

            [6] 張婧,何勇,服務主導邏輯導向與資源互動對價值共創的影響研究,科研管理, 2014.35(1):115-122.

              

            [7] 張婧,段艷玲,市場導向組織變革的動力機制研究,科研管理,2013(10):109-117

              

            [8] 張婧,段艷玲,市場導向對產品創新類型和產品創新績效的影響---------基于中國制造型出口企業的實證研究,科研管理,2011,(5):68-77.

              

            [9] 張婧、鄧卉,品牌價值共創的關鍵維度及其對顧客認知與品牌績效的影響:產業服務情境的實證研究,南開管理評論,2013(2):104 -115,160

              

            [10] 張婧,段艷玲,我國制造型企業市場導向和創新導向對新產品績效影響的實證研究,南開管理評論,2010,13(1):81-89.

              

            [11] 張婧,蔣艷新,產業服務企業品牌導向對品牌資產的影響機制研究,管理評論,2016, (已錄用)

              

            [12] 張婧,祁超,出口企業競爭戰略對產品創新的影響:以市場導向為中介變量,管理評論,2011(7):53-61.

              

            [13] 張婧,論高技術企業的驅動市場戰略,管理評論,2006(3):54-58

              

            [14] 張婧,市場導向和企業績效的因果關系研究,管理評論,2005(1):41-46

              

            [15] 張婧,何勇,漸進式創新與激進式創新:前因變量、績效結果和交互作用,中國科技論壇, 2014(5):5-9.

              

            [16] 張婧,何爽. 商業關系終止意向的影響因素:B2B情境下的賣方視角,管理學報, 2016(1)

              

            [17] 張婧,段艷玲,戰略導向、組織創新性與經營績效關系的實證研究,管理學報,2013(10):1625-1633

              

            [18] 張婧,趙紫錕,反應型和先動型市場導向對產品創新和經營績效的影響研究,管理學報,2011(9):1378-1386.

              

            [19] 張婧,段艷玲,制造型企業市場導向執行模式及前因變量和績效,管理學報,2011,8(5):691-698.

              

            [20] 張婧,祁超,戰略導向對組織創新的影響:我國制造型企業的實證研究,營銷科學學報,2011,7(1):82-98.

              

            [21] 張婧,段艷玲,制造型出口企業市場驅動型學習對新產品績效的影響研究, 科學學研究,2010,28(6):912-919.(人大書報資料中心市場營銷2010年第9期轉載)

              

            [22] 張婧,內部市場導向的理論模型構建思路,預測,2006(1):72-75

              

            [23] Zhang Jing, Yong He. Key Dimensions of Brand Value Co-creation and Its Impacts upon Customer Perception and Brand Performance: An Empirical Research in the Context of Industrial Services. Nankai Business Review International, 2014.5(1):43-69.

              

            [24] Zhang Jing, Duan Yanling,Empirical study on the impact of market orientation and innovation orientation on new product performance of Chinese manufacturers. Nankai Business Review International,2010,1(2):214-231. (年度最優論文)

              

            [25] Zhang Jing, Jiang Y, Zhu M. Perceived environmental turbulence, strategic orientations and new product success: A comparative study of SMEs and large manufacturing exporters. Journal of Advances in Management Research, 2015. 12(1): 43-54.

              

            [26] Zhang Jing, Zhu M.Market orientation, product innovation and export performance: evidence from Chinese manufacturers. Journal of Strategic Marketing, 2015: 1-21.

              

            [27] Zhang Jing, Pitsaphol, C.,& Shabbir, R. The Influence of Brand awareness, Brand image and Perceivec quality on Brand loyalty: A Case Study of OPPO Brand in THAILAND, Interdisciplinary Journal of Contemporary Research in Business, 2014, Vol.5, No.12, p.10-21.

              

            [28] Zhang Jing, Pitsaphol, C.,& Shabbir, R. The Relationship of Brand Equity Dimensions: A Case Study of Samsung Brand in Thailand, European Journal of Business and Management,2014, Vol.6, No.16, p.182-189.

              

            [29] Zhang Jing, Pitsaphol, C.,& Shabbir, R. The Association of Brand Equity Dimension and Market Share: A Case Study of Smartphone in Thailand, Journal of Economics and Sustainable Development, 2014,Vol.5, No.21, p.100-106.

              

            [30] Zhang Jing, Jiang, Y., Shabbir, R., & Duan, Y. How perceived institutional pressures impact market orientation: an empirical study of Chinese manufacturing firms. Asia Pacific Journal of Marketing and Logistics, 2015, 27(2): 267-293 .

              

            [31] Zhang Jing, Shabbir, R., Pitsaphol, C., & Hassan, W. Creating Brand Equity by Leveraging Value Creation and Consumer Commitment in Online Brand Communities: A Conceptual Framework. International Journal of Business and Management, 2015, 10(1), 80 - 91.

              

            [32] Zhang Jing, Shabbir, R., & Mujeeb-ur-Rehman, A. Role of Social Media in Pre-purchase Consumer Information Search: A Uses and Gratifications Perspective. Mediterranean Journal of Social Sciences, 2015, 6(1), 11-22.

              

            [33] Zhang Jing, Shabbir, R., Pitsaphol, C., & Hassan, W. Managing Consumer Commitment through Online Brand Communities: Empirical Evidence from China. European Scientific Journal, 2015, 11(1), 138-154

              

            [34] Shabbir, R., Zhang Jing, Pitsaphol, C., & Hassan, W. The Dynamics of Value Creation in Online Brand Communities: Strategy Map Approach. Information Management and Business Review, 2015, 7 (1), 48-58

              

            [35] Ali Khalaf, Zhang Jing, & Ahmed GhanimZghairAlbazooni. Mobile Crowdsourcing: Intrinsic and Extrinsic Motivational Factors Influencing Online Communities in China. Journal of Marketing Development & Competitiveness, 2015, Vol. 9, No. 1. Pp. 129-145.

              

            [36] Ali Khalaf, Zhang Jing, & Ahmed GhanimZghairAlbazooni. Customer-supplier interactions in crowdsourcing practices: customer participation on creating and sharing of new product value. International Journal of Management Sciences and Business Research, 2015, Mar-2015 Vol-4, Issue 3, pp. 11-23.

              

            [37] Ali Khalaf, Zhang Jing., & Ahmed GhanimZghairAlbazooni. Crowdsourcing in User-Generated Content Communities: Impact of Online Networks on Perception and Intended Behaviors of Crowd Engagement. International Journal of Business Administration, 2015, Vol. 6, No. 3: pp. 25-38.

              

            [38] Ali Khalaf & Zhang Jing. Crowdsourcing and Digital Communities in Chinese Context: Antecedents of Contribution. International Journal of Business and Social Science, 2015, Vol-6, No. 9, pp. 155-167.

              

            [39] Ali Khalaf , & Zhang Jing. Crowdsourcing and e-commerce: Chinese online reviews. Journal of Marketing Research and Case Studies. Accepted

              

            [40] Wijesinghe T C, Zhang Jing. Location Based Marketing: A Promising Marketing in Sri Lanka. International Journal of Marketing Studies, 2015. 7(5): 88-93.

              

            [41] 張婧,我國企業以市場為導向的戰略轉型研究,科學出版社,2012年12月,33萬字

              

            [42] 張婧,我國出口企業市場導向的前因變量和績效結果研究,光明日報出版社,2008年1月

              

            招收學術型博碩士生條件(不包括MBA學生和EMBA學生):

              

            1)對學術研究感興趣,能吃苦,甘于清貧,坐得住冷板凳(混文憑者請自行繞道);

             

             2)英文寫作能力強,執行能力強,數據分析能力強;

             

             3)有一定的組織能力和協調能力、奉獻精神、以及團隊服務意識;

              

            4)碩博連讀生優先

            博乐彩票