<sub id="bvzrl"><dfn id="bvzrl"><mark id="bvzrl"></mark></dfn></sub>

    <sub id="bvzrl"><var id="bvzrl"><ins id="bvzrl"></ins></var></sub>
    <sub id="bvzrl"><dfn id="bvzrl"><mark id="bvzrl"></mark></dfn></sub>

          <sub id="bvzrl"><listing id="bvzrl"></listing></sub>

          <sub id="bvzrl"><listing id="bvzrl"><mark id="bvzrl"></mark></listing></sub>
            <sub id="bvzrl"><listing id="bvzrl"><mark id="bvzrl"></mark></listing></sub>

            • 信箱
            • 捐贈
            • 常用資源
            • 舊版網站
            • English
            • 朱東紅

              副教授
            • 所屬單位

              工商管理系
            • 研究方向

              消費者行為、網絡營銷
            • 電  話

              電子郵件

              zhudonghong1982@126.com

            教育背景

            2009.09-2012.06 華中科技大學管理學院 博士

            講授課程

            市場營銷、定價

            研究領域

            網絡營銷、消費者行為

            科研項目

            1、國家自然科學基金青年項目. SoLoMo情形下“下一個最佳購物建議”(NBO)對消費者決策的影響機制研究. 2014-2016(結題評估:優秀)

            2、中國博士后科學基金特別資助項目.在線推薦情形下產品協同對消費者即時交叉購買的影響.2014.

            代表性文章

            [1] Zhu, Dong Hong(*); Zhang, Zhi Jie; Chang, Ya Ping; Liang, Shichang. (2019). Good discounts earn good reviews in return? Effects of price promotion on online restaurant reviews, International Journal of Hospitality Management, 77, 178-186. (SSCI, JCR一區期刊)

            [2] Zhu, Dong Hong; Wang, Ya Wei(*); Chang, Ya Ping. (2018). The influence of online cross-recommendation on consumers' instant cross-buying intention: The moderating role of decision-making difficulty. Internet Research, 28(3), 604-622. (SSCI, JCR一區期刊)

            [3] Zhu, Dong Hong; Ye, Zhen Qi(*); Chang, Ya Ping. (2017). Understanding the textual content of online customer reviews in B2C websites: A cross-cultural comparison between the US and China. Computers in Human Behavior, 76, 483-493. (SSCI, JCR一區期刊)

            [4] Zhu, Dong Hong(*); Sun, Hui; Chang, Ya Ping. (2017). How the content of location-based advertisings influences consumers' store patronage intention. Journal of Consumer Marketing, 34(7), 603-611.

            [5] Zhu, Dong Hong; Chang, Ya Ping(*); Luo, Jian Jun. (2016). Understanding the influence of C2C communication on purchase decision in online communities from a perspective of information adoption model. Telematics and Informatics, 33(1), 8-16. (SSCI, JCR一區期刊)

            [6] Zhu, Dong Hong; Sun, Hui; Chang, Ya Ping(*). (2016). Effect of social support on customer satisfaction and citizenship behavior in online brand communities: The moderating role of support source. Journal of Retailing and Consumer Services, 31, 287-29. (SSCI, JCR二區期刊)

            [7] Zhu, Dong Hong; Chang, Ya Ping(*). (2015). Effects of interactions and product information on initial purchase intention in product placement in social games: the moderating role of product familiarity. Journal of Electronic Commerce Research, 16(1), 22-33. (SSCI, JCR三區期刊)

            [8] Zhu, Dong Hong; Chang, Ya Ping(*); Chang, An. (2015). Effects of free gifts with purchase on online purchase satisfaction. Internet Research, 25(5), 690-706. (SSCI, JCR一區期刊)

            [9] Zhu, Dong Hong; Chang, Ya Ping(*); Luo, Jian Jun; Li, Xin. (2014). Understanding the adoption of location-based recommendation agents among active users of social networking sites, Information Processing & Management, 50(5), 675-682. (SSCI, JCR一區期刊)

            [10] Zhu, Dong Hong; Chang, Ya Ping(*). (2014). Investigating consumer attitude and intention toward free trials of technology-based services. Computers in Human Behavior, 30(1), 328-334. (SSCI, JCR一區期刊)

            [11] Zhu, Dong Hong; Chang, Ya Ping(*). (2014). Understanding motivations for continuance intention of online communities in China: A comparison of active users of social networking sites and virtual communities. Information Development, 30(2), 172-180. (SSCI, JCR三區期刊)

            [12] Zhu, Dong Hong; Chang, Ya Ping(*). (2013). Negative Publicity Effect of the Business Founder's Unethical Behavior on Corporate Image: Evidence from China. Journal of Business Ethics, 30(2), 111-121. (SSCI, FT45期刊)

            [13] Chang, Ya Ping; Zhu, Dong Hong (*). (2012). The role of perceived social capital and flow experience in building users' continuance intention to social networking sites in China. Computers in Human Behavior, 28(3), 995-1001. (SSCI, JCR一區期刊)

            [14] Chang, Ya Ping; Zhu, Dong Hong (*). (2011). Understanding social networking sites adoption in China: A comparison of pre-adoption and post-adoption. Computers in Human Behavior, 27(5), 1840-1848. (SSCI, JCR一區期刊)

            [15] 常亞平, 陸志愿, 朱東紅(*). (2015). 在線社會支持對顧客公民行為的影響研究. 管理學報, 12(10), 1537-1543.(CSSCI期刊)

            [16] 朱東紅, 常亞平. 老化品牌產品創新對消費者購買意愿的影響研究. 軟科學, 2012, 26(1), 142-144. (CSSCI期刊)

            [17] 常亞平, 朱東紅, 李榮華. 感知產品創新對沖動購買的作用機制研究. 科研管理, 2012, 33(3), 18-26. (CSSCI期刊)

            [18] 常亞平,朱東紅. 社交網絡用戶參與動機的測量. 圖書情報工作,2011, 14: 32-35.(CSSCI期刊)

            [19] 常亞平, 朱東紅, 張金隆. 影響消費者重復網上購物行為因素的實證研究------基于電子商務環境和網絡商店因素的數據分析. 管理評論, 2009, 21(4), 65-71. (CSSCI期刊)

            博乐彩票