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            • 楊彥武

              教授
            • 所屬單位

              管理科學與信息管理系
            • 研究方向

              大數據驅動的決策、計算廣告、電子商務、搜索推薦系統
            • 電  話

              電子郵件

              yangyanwu@hust.edu.cn

            教育背景

            博士:法國ENSAM大學(2006)

            碩士:中國科學院(2003)

            學士:西北大學(2000)

            兼職/社會服務

            IEEE Intelligent Systems(IS)的??骶帲℅uest Editor)(2016-2017)

            Journal of Finance and Data Science (JFDS)的副主編(Associate Editor)(2015-)

            Information Processing and Management 編委(2019-)

            講授課程

            《市場研究》、《社會網絡分析》、《營銷管理》等。

            研究領域

            電子商務、互聯網營銷、搜索推薦、互聯網廣告策略等

            科研項目

            1、主持:國家自然科學基金面上項目——關鍵字競價廣告策略的多階段聯合優化研究,2017-2020

            2、主持:國家自然科學基金面上項目——搜索競價中關鍵字最優化策略研究,2013-2016

            3、主持:國家自然科學基金面上項目——跨搜索引擎關鍵字競價廣告預算分配最優化策略研究,2011-2013

            4、主持:國家科技部863專題項目——涉及空間語義的自適應人機交互關鍵技術,2008-2010

            代表性文章

            1、Zeng, Daniel, Liu, Yong, Yan, Ping, & Yang, Yanwu*, (2020). Location-Aware Real-time Recommender Systems for Brick-and-Mortar Retailers. INFORMS Journal on Computing, forthcoming. (Corresponding author) (管理頂級UTD,SCI)

            2、Yang, Yanwu, Feng, Baozhu, Zeng, Daniel, (2020). Learning Parameters for a Generalized Vidale-Wolfe Response Model with Flexible Ad Elasticity and Word-of-Mouth. IEEE Intelligent Systems, forthcoming. (SCI)

            3、Li, Huiran, & Yang, Yanwu*, (2020). Optimal Keywords Grouping in Sponsored Search Advertising under Uncertain Environments, International Journal of Electronic Commerce, Vol. 24, No. 1, pp. 107-129, Spring 2020. (Corresponding author) (SCI)

            4、Nie, H., Yang, Y.*, & Zeng, D., (2019). Keyword Generation for Sponsored Search Advertising: Balancing Coverage and Relevance. IEEE Intelligent Systems, 34(5), 14 - 24. (Corresponding author) (SCI)

            5、Yang, Y., Jansen, B. J., Yang, Y. C., Guo, X., & Zeng, D., (2019). Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework. IEEE Intelligent Systems, 34(1), 32 - 42. (SCI)

            6、Yang, Y., Li, X., Zeng, D., & Jansen, B. J., (2018). Aggregate Effects of Advertising Decisions: A Complex Systems Look at Search Engine Advertising via an Experimental Study, Internet Research, 28(4), 1079-1102. (SCI)

            7、Yang, Y., Yang, Y. C., Jansen, B. J., & Lalmas, M. (2017). Computational Advertising: A Paradigm Shift for Advertising and Marketing?. IEEE Intelligent Systems, 32(3), 3-6. (SCI)

            8、Zeng, F., Tao, R., Yang, Y.*, & Xie, T. (2017). How Social Communications Influence Advertising Perception and Response in Online Communities?. Frontiers in Psychology, 8, 1349. (Corresponding author) (SCI)

            9、Ortiz-Cordova, A., Yang, Y. and Jansen, B. J. (2015). External to Internal Search: Associating Searching on Search Engines with Searching on Sites, Information Processing & Management, 51(5): 718-736. (SCI)

            10、Yang, Y., Zeng, D., Yang, C.Y., & Zhang, J. (2015). Optimal budget allocation across search advertising markets. INFORMS Journal on Computing, 27(2), 285-300. (管理頂級UTD,SCI)

            11、Qi, J., Z. Chao, Y. Yang, (2014) Recommendations based on Social Relationships in Mobile Services, Systems Research and Behavioral Science, Vol. 31, No. 3, pp. 424–436, May/June 2014. (SCI)

            12、Yang, Y., R. Qin, B.J. Jansen, J. Zhang, D. Zeng, (2014) Budget Planning for Coupled Campaigns in Sponsored Search Auctions, International Journal of Electronic Commerce, Vol. 18, No. 3, pp. 39–66, Spring 2014. (SCI)

            13、Zhang, J., Y. Yang*, X. Li, R. Qin, D. Zeng, (2014) Dynamic Dual Adjustment of Daily Budgets and Bids in Search Auctions, Decision Support Systems, 57: 105-114, January 2014. (Corresponding author) (SCI)

            14、Yang, Y., J. Zhang, R. Qin, J. Li, B. Liu, Z. Liu (2013). Budget Optimization Strategies in Uncertain Environments of Search Auctions: A Preliminary Investigation. IEEE Transactions on Services Computing, 6 (2): 168-176, April-June 2013. (SCI)

            15、Yang, Y., J. Zhang, R. Qin, J. Li, F. Wang, W. Qi (2012). A Budget optimization framework for search advertisements across markets, IEEE Transactions on Systems, Man, and Cybernetics. Part A: Systems and Humans, 42(5): 1141-1151 (2012). (SCI)

            16、Yang, Y., Personalized search strategy for spatial information on the Web, IEEE Intelligent Systems, 27(1): 12-20 (2012). (SCI)

            17、Xiarong Li, Daniel D. Zeng, Yong Liu, Yanwu Yang, Click Fraud and the Adverse Effects of Competition, IEEE Intelligent Systems, vol. 26, no. 6, pp. 31-39, Nov./Dec. 2011. (SCI)

            18、Yang, Y., C. Claramunt, M.-A. Aufaure, User-centric Similarity and Proximity Measures for Spatial Personalization, International Journal of Data Warehousing and Mining, 6(2):59-78, 2010. (SCI)

            19、Xia, F., Yang, Y., F. Li, J. Wang, A Closed-Form Reduction of Multi-class Cost-Sensitive Learning to Weighted Multi-class Learning, Pattern Recognition, Vol.42, No.7, 2009:1572-1581. (SCI)

            20、Xia, F., W. Zhang, F. Li and Y. Yang, Ranking with Decision Tree, Knowledge and Information Systems, vol.17, no. 3, pp.381-395, 2008. (SCI)

            21、Xia, F., L. Zhou, Y. Yang and W. Zhang, Ordinal Regression as Multiclass Classification. The Internal Journal of Intelligent Control System, Vol. 12 (3), Sep 2007, 230-238.

            22、Yang, Y. and Claramunt, C., 2003, A process-based multi-representation of gradual changes, Journal of Geographical Decision Analysis, 7 (1), 1-13.

            23、楊彥武, 郭迅華, 曾大軍,張杰, 秦蕊,搜索競價中關鍵字最優化策略. 信息系統學報,12: 9-23.

            24、楊彥武, 王飛躍, 曾大軍, 秦蕊, 李娟娟, 張杰. 跨搜索引擎關鍵字競價廣告預算分配策略. 科技導報, 29(04):18-24, 2011.

            著作(教材)

            1、Budget constraints and optimization in sponsored search auctions, 2013. Academic Press; 1 edition, ISBN-10: 0123970393, ISBN-13: 978-0123970398 Yang, Y., F. Wang.(專著)

            2、理解贊助搜索廣告:關鍵字廣告的核心要素,2018,機械工業出版社,楊彥武(譯著)

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